An unconventional shade for an unconventional time.
Each year, Pantone Color Institute chooses trend color for the year. Pantone is a universal color language that simplifies and harmonizes color-critical decisions at every stage of the work of brands and manufacturers.
For 2023, Pantone introduces Viva Magenta 18-750 as trend color of the year.
Viva-Magenta vibrates with vim and vigor. From the red family, the colour is brave and fearless, representing a joyous and optimistic celebration, writing a new narrative.
This year’s colour is powerful and empowering, encouraging experimentation and self-expression without restraint.
Balancing between digital and physical lives, our appreciation for natural world grows. Colour of the Year 2023 acknowledges our gravitational pull towards natural colours. Viva Magenta’s organic origins hail from the cochineal beetle – an insect that produces carmine dye, one of the most precious, strongest, and brightest of the natural dye family.
Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.
Read more here.